Retailers drive
boom in open-air shopping centers
By Dave Cranshaw,
Staff Writer
The first indoor shopping mall in the nation, The Arcade, was opened
in Providence in 1828. Since then, shopping centers have sprouted around
the state to the tune of 234 such establishments, according to the 2004
National Research Bureau Shopping Center Census.
The new trend, however, is shying away from the enclosed mall and moving
more toward open-air shopping centers or strip malls.
According to the national bureau, a Connecticut-based provider of retail
real estate information, the proportion of open-air shopping centers (greater
than 400,000 square feet) being built is growing. In the 1970s, only 36
of 441 malls constructed were open malls. From 2000 to 2003, 207 of the
257 shopping centers built were classified as open malls.
Kelly Coates, senior vice president at Carpionato Properties in Johnston,
predicted that only regional malls, like Emerald Square Mall in North Attleboro
and Providence Place mall, will remain as enclosed malls, while smaller
shopping centers will look to redevelop.
In fact, Lincoln Mall
is “de-malling” and plans to eliminate
its enclosed areas, said Coates. “Shoppers like the open-air environment,” said
Coates. People can go directly into a store, park nearby and get out quickly. “The
convenience factor is the key,” he said.
In a strip mall, the tenants can have an independent identity, which better
allows the stores to step up their merchandising, marketing and product
offerings to cater to their target audience, said Coates.
“Among the most sophisticated retailers are those that go primarily
in open-air shopping centers,” he said.
In Rhode Island, the
four-year-old, open-air Crossings at Smithfield on Route 44 is the third-largest
shopping
center in the state, trailing only
the Providence Place and Warwick malls. The anchor tenants, occupying more
than half of the center’s 630,000 square feet of space are big-box
giants Home Depot, Target and Kohl’s. Other stores in the mix occupy
between 1,600 and 46,000 square feet apiece.
In addition to the merchandising and marketing advantages, it can be more
cost-effective for a retailer to abandon the closed-in mall for the freedom
of the open air. Enclosed areas in a mall can cost a retailer between $13
and $20 a square foot in addition to $20 to $60 a square foot of rent,
said Coates. Rent in a strip mall can cost from $10 to $35 a square foot.
Carpionato currently manages 10 strip malls in Rhode Island and southeastern
Massachusetts that total 1.3 million square feet of retail space.
Ultimately, the region
is getting close to a saturation point, said Coates. But judging by the
company’s
upcoming work, Rhode Island is not there yet.
There are plans for seven additional open-air centers that range from
30,000 square feet in Westerly to 850,000 square feet in North Attleboro.
In addition to construction, the market for shopping centers as real estate
investments remains active.
The Smithfield Commons, a 35,130-square-foot open-air shopping center
at the intersection of routes 44 and 5, was bought last month by Linear
Retail in Burlington, Mass., for $8 million.
Linear focuses on the
acquisition and management of “convenience-oriented” retail
properties in eastern Massachusetts, southern New Hampshire and Rhode Island,
according to the company’s mission. Since forming in 2003, Linear
has purchased 12 shopping centers in separate transactions totaling about
$80 million.
Aubrey Cannuscio, senior vice president of acquisition and partner, said
the company specifically looks for smaller and moderately sized shopping
centers that range in size from 10,000 to 125,000 square feet and are priced
from $1 million to $15 million.
Linear also bought the 73,000-square-foot shopping center at 1000 Bald
Hill Road in April for $6.8 million.
The effect these shopping centers have on the economy cannot be ignored.
The 2004 National Research Bureau census reported that the 234 shopping
centers in Rhode Island generated sales revenue that totaled $5.2 billion
in 2004, up from $4.9 billion in 2003 at 218 shopping centers.
Scott Wolf, executive
director of Grow Smart Rhode Island, maintained that the proliferation
of strip
malls is due to the state’s heavy
reliance on property taxes – the fifth-highest per capita in the
nation, Wolf said – to fund education. Building shopping centers
is a way for a community to increase its tax base but not add schoolchildren,
he said.
Grow Smart would rather see revitalization and redevelopment of existing
urban and town centers that are within walking distances of the surrounding
residential areas, said Wolf.
Areas like Darlington in Pawtucket and Main Street in Bristol and East
Greenwich are examples of development that can help maintain the character
and charm of the area, he said.
Published
02/04/2006
Issue 20-43 |