Only Hawaii and the District of Columbia cost more, the AAA survey
found. A vacation in New York state averages $307, and one in Massachusetts,
$304. The national average, AAA reported, is $247 per day, including
$129 for lodgings.
For perspective, insiders say, you do need to remember
top destinations such as New York City were badly hit by the
Sept. 11 attacks and
the recession, and their prices haven’t fully bounced back.
Meanwhile, Rhode Island’s hotels, especially those in Providence,
held steady.
Figures from the Providence-Warwick Convention
and Visitors Bureau show Providence rates rose from an average
of $136 in 2002 to $140
in 2004. In Warwick, where five new hotels have opened in four
years, rates declined slightly, from an average of $103 in 2002,
to $95
in 2004. A December report by PKF Hospitality Research, meanwhile,
shows average room rates in the top 50 U.S. markets will top $100
this year, for the first time since 2000. The same report pegged
Boston’s average daily rate at $133, and San Francisco’s
at $132.
What’s made this market stronger, said Dale
J. Venturini, president and CEO of the Rhode Island Hospitality
and Tourism Association,
is the huge buzz about Providence and the state as a whole.
“We are a hot destination,” she said. “We’ve
also started to brag about the product we have: A lot of people love
exclusive stuff and new stuff, and we have a lot of that. Our eco-tourism
is phenomenal. And look at our beaches – you don’t
see beaches like ours.”
Providence alone is a great sell, said Kristen
Adamo, of the convention and visitors bureau, with “one of the best culinary scenes
in the country” and “an arts and culture scene that’s
amazing for a city this size.”
Even parts of Rhode Island that the locals have
long taken for granted, like the Blackstone Valley, now have
tourist appeal, Venturini
noted:
You can take an “eco-trip” up the Blackstone River
and see both beautiful nature and historic sites.
“What we’ve done is taken our natural resources and
packaged them to sell them,” Venturini said. Rhode Island’s
attractions are also good for families, she noted, and with a little
research, you can find a hotel for almost any budget. (Indeed,
you can stay at the Econo Lodge Middletown this month for as little
as
$45, and even on Memorial Day weekend, the Best Western Atlantic
Beach had rooms, as of last week, for as little as $71.)
Rudi Heater, director of hotel operations for Carpionato
Properties, which owns both the three-star Crowne Plaza and the
two-star Holiday
Inn Express in Warwick, said the “continuing strong demand” for
rooms has enabled the hotels in that area to raise their rates to
keep up with “extraordinary” cost hikes, such as a
26-percent jump in utility costs.
But the business travelers who are the “backbone” of
their clientele are also price-sensitive, Heater said – often
enough to forgo the extra amenities of the Crowne Plaza (which
ranges from $119 to $149) to save $20 or $30 at the Holiday Inn
Express.
And as in Providence, Heater said, there’s substantial parity
among the hotels, both in amenities and in rates. Forget truly cheap
options here, however: developers don’t see them as worth
the investment, Heater noted, when they can hit a more upscale
market
instead.
Across the state, that’s where the growth
is. The Regency in Fox Point is a step up from the old Days Inn
it replaced. The
Holiday Inn downtown is about to be revamped to become a more upscale
Hilton. The new Hotel Providence caters to the upscale boutique
clientele.
And the 270-room Marriott Renaissance Hotel being
carved out of the Masonic Temple is expected to set its rates
somewhere between
the Biltmore and the Westin, Heater said – again, not quite
luxury-level, but definitely geared to upscale travelers.
Existing hotels have also been adding more upscale
amenities, such as the Biltmore’s and Viking’s new
spas.
“It’s an incredible amenity for any hotel to offer,” said
Gregg Fracassa, general manager at the Viking, which opened a spa
last year with not only the standard offerings, but also Indonesian
and Thai healing rituals, couples’ massage rooms, and other
specialty services.
“A lot of the market research shows spas have just continued
to grow and grow,” Fracassa said. Demand for the Viking’s
spa is so high, he added, that “on some weekends, if you don’t
make an appointment before you (arrive), you won’t even get
into the spa.”
The new attraction, combined with travelers’ growing interest
in hotels with a distinctive character, has boosted occupancy rates,
Fracassa said. That, in turn, has boosted profits even while the
Viking, following other Newport hotels’ lead, held rates
more or less steady.
Having a strong upper-end hotel market is good
for everyone, Adamo and Venturini said, because the same guests
who pay $160 or $200
for a room will dine at Providence’s top restaurants, shop
at the Providence Place mall, and be drawn to other upscale attractions.
But asked how much more upper-end growth Rhode
Island’s hotel
market can bear, insiders acknowledge there is a limit. Heater said
he believes Providence could handle one more top-level hotel – at
the Westin’s price point – beyond what’s already
under construction.
And Adamo and Venturini said as an expected 600
new hotel rooms come on line in the next few years, easing the
room shortage, the
market will change. “I think you’re going to see, as
the number of rooms increases, the prices will level off a bit,” Adamo
said.